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Hi, I'm Igino Fucci 
a London-based UX specialist

I'm currently Head of Experience Design for Artificial Intelligence at AIG Investments AI


I'm an untiring advocate of Empathic Design

I’ve been designing services and products since 2000, across a number of industries, from health, finance, education and retail in the UK as well as the US and China.
I’m currently focusing on designing and testing Artificial Intelligence technologies.

AIG Hive

Head of Experience Design for AI

American International Group, Inc. (AIG) is an American multinational finance and insurance corporation with operations in more than 70 countries. With $596 billion in total assets, AIG is the 87th largest public company in the world, serving 87% of the Fortune Global 500. In 2022, AIG spun off its $247 billion Life & Retirement business as Corebridge Financial via an IPO, and hired BlackRock to manage $90 billion in its investment portfolio.


British Airways

UX Consultant

British Airways, part of International Airlines Group and founding member of the Oneworld alliance, is one of the world's leading global premium airlines and the largest international carrier in the UK.

The carrier, a top UK FTSE 100 brand, flies to more than 200 destinations in 75 countries across the globe.

Premier Inn

UX Lead

Premier Inn is a British hotel chain and the UK's largest hotel brand, with more than 65k rooms, 750 hotels and 27k employees across 5 countries.

The company is part of Whitbread plc, a top UK FTSE 100 brand, and accounts for 70% of its earnings. In 2014 Whitbread launched Hub by Premier Inn, the UK’s first compact and city centre hotel with its own app as part of its tech hotel concept.


Costa Coffee

UX Lead

Costa Coffee is a British multinational coffeehouse company, the second largest coffeehouse chain in the world behind Starbucks and the largest in the UK.

Acquired by Whitbread plc in 1995, it was sold in 2019 to The Coca-Cola Company in a deal worth £3.9 billion, and has grown to 3k stores across 31 countries, 2k UK restaurants, over 6k Costa Express vending facilities and a further 1k outlets overseas (including 395 in China).


UX Lead

Aviva plc is a 300-year-old British multinational insurance company headquartered in London, it has about 33m customers across 16 countries. The top UK FTSE 100 company is the largest general insurer and a leading life and pensions provider in the UK.

In 2015, the company set up a venture capital fund, Aviva Ventures, with over £100m to invest in digital and new technology businesses.


University of Oxford

UX Strategist, FE Developer

The University of Oxford is a collegiate research university located in Oxford. It's the oldest university in the English-speaking world and the world's second-oldest university in continuous operation.

The university operates the world's oldest university museum, as well as the largest university press in the world and the largest academic library system in Britain.

West Kowloon Cultural District

UX Strategist, UI Developer

The West Kowloon Cultural District is an international-grade arts and culture hub on an area of land in West Kowloon and the largest arts and cultural project in Hong Kong. Comprising 400k sqm, the district includes 17 core arts and cultural venues, numerous theatres, concert halls and feature a new museum of visual culture under the management of the WKCDA which is directly financed by the government.

American International Group
British Airways
Premier Inn
Costa Coffee
University of Oxford
West Kowloon Cultural District
Paul Mellon Centre
House of Illustration
British Council Collecton
William Morris Gallery
National Galleries of Scotland
Mucha Foundation
Wellcome Collection

Let’s have a chat!

I’m always looking to expand my network  

and get engaged in new challenges.

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