Portfolio

British Airways

UX Strategist

2017

My last consulting job at AND Digital was for British Airways. I was part of the product design team working on the future services and experiences for the new mobile app, as well as the Carrier Connect project sponsored by Oneworld and piloted by British Airways.


Carrier Connect was designed to remove the need for multiple apps when customers need to transfer from one airline to another at any stage of the journey. AND Digital was involved in a proof of concept meant to prove that the data shared between each airline could connect to the BA infrastructure with the best user experience possible.

Responsibilities

STRATEGY

UX direction.

ANALYSIS

Analytics analysis and interface inventory.

RESEARCH

Surveys.

DESIGN

Wireframes and user flows.

Tools

Google Analytics

Axure

InVision

Sketch

Zeplin

© 2019 by Igino Fucci