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British Airways
UX Strategist
2017
My last consulting job at AND Digital was for British Airways. I was part of the product discovery team working on the future services and experiences for a new mobile app sponsored by Oneworld, an alliance of fifteen of the world’s leading airlines, and piloted by British Airways. The alliance's stated objective was to provide the highest level of service and convenience across almost 1,000 destinations in more than 150 countries worldwide.
Responsibilities
STRATEGY
UX direction.
ANALYSIS
Analytics analysis and interface inventory.
RESEARCH
Surveys.
DESIGN
Wireframes and user flows.
Tools
Google Analytics
Axure
InVision
Sketch
Zeplin
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