Portfolio

Costa Coffee

UX Lead, UX Designer, UX Researcher

2017

I used a customer-centric and evidence-led approach through research, analysis and testing to help Costa Coffee scope and roadmap the design of their Pay & Collect mobile app. I worked with the customers, the Agile development team and facilitated workshops with the senior management to ensure that the design vision was delivered as expected. 
I also collaborated closely with Marketing to deliver digital guidelines to allow a consistent and aligned experience on all touch points. I helped in the recruitment and onboarding of new design resources as well as develop capacity to take on additional design work.

Responsibilities

STRATEGY

UX direction, vision and guide.

ANALYSIS

Analytics, interface inventory and heuristic evaluation.

RESEARCH/TESTING

Personas, usability evaluation, diary study and usability testing.

DESIGN

Storyboards, wireframes, user flows and prototypes.

MANAGEMENT

UX roadmaps, UX sprint planning and recruitment.

Tools

Google Analytics

Lookback

Readable

Mixpanel

Axure

InVision

Sketch

Zeplin

What they say about me

"I had the pleasure of working with Igino for several months at Costa Coffee. He was integral to redesigning the UX for future app builds. An expert in UX principals, Igino always put the customer at the heart of everything he worked on. His personality and knowledge meant that he could influence, educate and take those around him on the UX journey with an always on customer centric approach. A joy to work with, Igino could present and influence at all levels and never afraid of challenging those around him including Senior stakeholders. I very much hope to work with Igino again in the future."

© 2020 by Igino Fucci