Portfolio

UX Lead, UX Designer, UX Researcher

2015

During my time at Aviva, I was responsible for the delivery, quality and success of the user experience for some of the most important projects in the company: MyAviva, Aviva Pension and Aviva Savings & Retirement.

My main focus was on the redesign of the main journeys and most critical pages of their digital products using a data informed and customer-centric approach throughout the lifecycle. We went through several design iterations using data mining, user research and prototyping aimed to integrate with business objectives to help the management understand and prioritise the product roadmap. My solid understanding of Agile UX provided the basis for cross-functional collaboration across different locations (London, York and Norwich) where team members contributed to ideas, shared responsibilities and shaped the product roadmap.

Responsibilities

STRATEGY

UX direction, vision and guide.

ANALYSIS

Analytics analysis, accessibility evaluation.

RESEARCH/TESTING

Personas, surveys, usability evaluation and usability testing.

DESIGN

Wireframes, user flows and prototypes.

MANAGEMENT

UX roadmaps, UX sprint planning.

Tools

Google Analytics

Morae

Sessioncam

Surveymonkey

Axure

Illustrator

Photoshop

InVision

What they say about me

"Igino was a consummate professional and demonstrated both expertise and versatility in turning ideas, customer needs and business objectives into effective and memorable online experiences. He infused every team he worked on with an aspiration to deliver knock-out customer centric solutions and his persuasive communication skills were a huge asset for board level presentation. A joy to work with!"

© 2019 by Igino Fucci