Portfolio

Premier Inn

UX Strategist

2017

At Whitbread, I redesigned the InTouch mobile app used by the Whitbread Communications team as a two-way communication and engagement channel with Premier Inn team members. The scope of the project was to evaluate the app usability, identify areas for improvement and replace the branding with a neutral look and feel. The quality of the work I produced played a crucial role in ensuring that our deliverables were understandable, actionable and influential within the time frame given by the client.

Responsibilities

STRATEGY

UX direction, vision and guide.

ANALYSIS

Analytics, interface inventory and heuristic evaluation.

RESEARCH

Personas.

DESIGN

Wireframes, user flows and prototypes.

MANAGEMENT

UX roadmaps, UX sprint planning and recruitment.

Tools

Google Analytics

Axure

InVision

Sketch

Zeplin

© 2020 by Igino Fucci