Premier Inn
UX Strategist
2017
At Whitbread, I redesigned the InTouch mobile app used by the Whitbread Communications team as a two-way communication and engagement channel with Premier Inn team members. The scope of the project was to evaluate the app usability, identify areas for improvement and replace the branding with a neutral look and feel. The quality of the work I produced played a crucial role in ensuring that our deliverables were understandable, actionable and influential within the time frame given by the client.
Responsibilities
STRATEGY
UX direction, vision and guide.
ANALYSIS
Analytics, interface inventory and heuristic evaluation.
RESEARCH
Personas.
DESIGN
Wireframes, user flows and prototypes.
MANAGEMENT
UX roadmaps, UX sprint planning and recruitment.
Tools
Google Analytics
Axure
InVision
Sketch
Zeplin
