Premier Inn
UX Strategist
2017
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At Whitbread, I redesigned the InTouch mobile app used by the Whitbread Communications team as a two-way communication and engagement channel with Premier Inn team members. The scope of the project was to evaluate the app usability, identify areas for improvement and replace the branding with a neutral look and feel. The quality of the work I produced played a crucial role in ensuring that our deliverables were understandable, actionable and influential within the time frame given by the client.
Responsibilities
STRATEGY
UX direction, vision and guide.
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ANALYSIS
Analytics, interface inventory and heuristic evaluation.
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RESEARCH
Personas.
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DESIGN
Wireframes, user flows and prototypes.
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MANAGEMENT
UX roadmaps, UX sprint planning and recruitment.
Tools
Google Analytics
Axure
InVision
Sketch
Zeplin
